The "Challengers" star was tapped by the athletic brand for a multi-year partnership centered around movement and storytelling. To jumpstart the partnership, a cinematic short film starring Zendaya and directed by C Prinz was released that focuses on a conversation about how movement brings people together.

Swiss sneaker maker On Holding AG signed a partnership with actress and singer Zendaya, adding marketing heft to a fast-growing brand that’s already partly owned by tennis great Roger Federer.

On Holding has added a new star to its roster of brand partners. The trendy Swiss running shoe brand announced Thursday that it has signed Zendaya to a multi-year deal. Fresh off her role in the tennis flick “Challengers,

From gracing the Met Gala with endless outfit changes to serving (quite literally) on the courts of Challengers, Zendaya knows a thing or two about storytelling through style. So it’s no surprise to hear that she’s continuing this exploration through her newest fashion venture: a multi-year partnership with the sportswear brand On.