In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...
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Reliving "Googie" Nights In a 1958 Edsel Ranger
In search of 1950s Los Angeles in Ford's most famous failure. [This story first appeared in the premier issue of MotorTrend Classic in 2005] Elvis still weighted under 200 pounds. "The Bridge on the ...
Introduced for the 1958 model year following an aggressive marketing campaign, Ford's Edsel division was discontinued only three years later. It's widely regarded as a massive flop, one that cost Ford ...
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