It sparked imitators left, right, and center—and still does. At last week's Geneva Watch Days 2025, Zenith’s collaboration with Swiss furniture-maker USM would qualify as a textbook example: a full ...

Most collectors are losing their minds over the new Rolex Submariner, but the real fun in Rolex’s new 2020 lineup lies in the new Oyster Perpetual collection, now available in a rainbow of cheerful ...

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After delaying its product introductions and imposing temporary factory closures due to the Covid virus, Rolex has finally introduced its long-awaited new 2020 lineup, including new Submariner and ...

Swiss luxury watchmaker Rolex has just unveiled all of its new models for 2020, giving some of its most iconic watches welcomed performance upgrades while dressing up other classics with refreshing ...

Much ado is made each year when Rolex releases new watches. Back in 2018, when the most recent Pepsi GMT Master II was launched in stainless steel, the model was immediately valued at double its ...