The ability to test, learn and iterate at speed means marketers can see what works in real time. Not only that, but you can ...

As with any powerful technology, there are risks to AI—including bias, misinformation and ethical issues—that can undermine ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

AI-powered queries now pull from reviews, photos, and business profiles. If your digital presence isn’t solid, you’re ...

AI might finally have its first good ad campaign and it tells us everything about how the technology will actually change the world - ANALYSIS: We have been subject to threats on our lives and our ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

By 2026, agencies will evolve from client-focused partners into marketing purveyors reshaped by automation, consolidation, and creator-led strategies due to mounting marketplace disruption.

From AI integration to workforce development, health system marketing leaders are making targeted investments in 2025 aimed at boosting engagement, strengthening strategy alignment and driving ...

AI use is deeply personal, and the most powerful stories come directly from how people experience ChatGPT,” says OpenAI’s ...

Google Cloud's 2025 ROI of AI study finds 52% of enterprises now deploy AI agents, with early adopters seeing significantly ...

Some scholarly publishers are embracing artificial intelligence tools to help improve the quality and pace of peer-reviewed research in an effort to alleviate the longstanding peer review crisis ...