I got my question answered when a couple of weeks ago, I was involved in an industry grape vine chat, where I asked the question: who is handling the B2C lads? The answer was: they manage themselves.

There's good news, and not-so-good news. First, the good news: B2C marketers are becoming more successful with content marketing. Now the not-so-good news: Many business-to-consumer marketers say ...

This is one of the more interesting collaborations on the market now for a variety of reasons. Myko Ouma is an in-demand session musician – he is a fantastic guitarist obviously, but he also ...

While business-to-business and business-to-consumer Internet marketing strategies are two different animals, in that one model targets businesses and the other consumers, the benefits that B2B and B2C ...