The global launch campaign for the BMW i8 has now officially kicked off. BMW will turn to TV, print and other media to market the i8 around the globe.

BMW celebrated the US launch of its all-new i8 plug-in sports car in style this past weekend. With the help of Jay Leno, the German automaker auctioned off a one-of-a-kind i8 at the Concours d ...

Therefore, the i8 will not only mark the first hybrid plug-in sports car from BMW but it will also feature the company’s newest automatic gearbox, a 6-speed unit, specifically developed for B38 ...

The BMW i8 Roadster plug-in hybrid convertible launches in 2018, after years of teasing and discussion by BMW.

At last night's Australian unveiling of the new i8 Roadster, BMW celebrated its leading position in European plug-in car sales, and took the opportunity to fire a couple of understated shots at ...