The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

Fast forward to 2025 and that seemingly impenetrable barrier between beauty and sport has finally given way and the fallout is being felt far and wide. The grooming industry has long had its ties ...

The Beauty Industry Is Finally Getting Into the Game with the WNBA Hannah Baxter Thu, May 15, 2025 · 3 min read ...

It is this beauty that allows sports to stay relevant in the long and the short, to the old and the new. A Ricky Ponting pull shot was as exact and unhurried on the first day of a Test as it was ...

Essence Beauty joined the beauty talk with top athletes moderated by Girls United to discuss the beauty in sports on the BeautyCon™ stage.

Beauty has long been boxed in as either self-care or vanity. Ipsy’s ‘I Play Beauty’ campaign pushes it into the realm of sport and subculture, treating makeup and skincare like skills worth practicing ...

Beauty brands are increasingly tapping into the entertainment sport, with names like Maybelline and Neutrogena seeking to ...

That's what it's about." "Beauty in sports is on an uphill trend," she says. "You see more women playing in makeup, playing in nails, having their lashes done.