As legend Bill Russell once said: "As you all know, Jerry is the logo man, but to us, Jerry was not a silhouette. He was a ...

The league has never acknowledged it was the Los Angeles Lakers star’s silhouette on its iconic badge. Branding legend Alan ...

Jerry West is best known as "The Logo," as a picture of him from Sport magazine was the basis for the silhouette that has ...

The NBA logo is one of the most iconic designs in sports, worn on basketball jerseys around the globe. The man who has long ...

Jerry West, whose silhouette is the basis of the NBA logo, was selected to the Basketball Hall of Fame three times in a ...

NBA Hall of Famer Jerry West died on June 12 at age 86. The NBA has never verified that its logo is based on Jerry West, but ...

Jerry West, the iconic Los Angeles Lakers guard who inspired the NBA ’s silhouetted logo and later built one of basketball’s ...

"The Logo" played 14 years for the Los Angeles Lakers before going on to a highly successful coaching and management career.

Jerry West will be forever be referred to in basketball circles as “The Logo.” His silhouette is the basis for the NBA logo ...

LeBron James and Michael Jordan join others in the NBA saluting the late Jerry West, who became a star as a Lakers player and ...

High-scoring Los Angeles Lakers guard Jerry West left an indelible mark on the NBA as a player, coach, executive and the ...