The NBA has never officially acknowledged that its classic red, white and blue logo was modeled after Jerry West, the Los ...

Jerry West was one of the most accomplished minds in basketball, but one of his most lasting legacies is the NBA logo.

The NBA logo is one of the most iconic designs in sports, worn on basketball jerseys around the globe. The man who has long ...

Jerry West, a Basketball Hall of Fame inductee as an NBA player, an Olympic champion and a basektball executive, died ...

Jerry West, who was selected to the Basketball Hall of Fame three times in a storied career as a player and executive and ...

West led the Lakers to nine appearances in the NBA finals ... appears on NBA letterhead or someone slips on a piece of NBA merchandise. The red-white-and-blue logo, designed in 1969 by branding guru ...

Among his many, many highlights as an executive with the Lakers: he drafted Magic Johnson ... confirmed that West was in fact ...

Jerry West, who was selected to the Basketball Hall of Fame three times in a storied career as a player and executive, and ...

He was a sharpshooting, high-scoring Hall of Fame guard for the Lakers and later an executive with the team. His image became ...

Among his many, many highlights as an executive with the Lakers: He drafted Magic Johnson ... confirmed that West was in fact the model for its logo — a player dribbling a ball, set against a ...

Nicknamed “Mr. Clutch” for his late-game exploits, West followed his stellar playing career with eight NBA Finals appearances ...

West, whose silhouette is considered to be the basis of the NBA logo, was a three-time Basketball Hall of Fame section.