Subway has become the latest front of the cola wars. Pepsi reached an agreement with the sandwich chain to become its sole ...

AdAge: "Coke vs Pepsi: How the Cola Wars Are Changing and Who's Winning." Deadline. "Sony Uncaps $1M-Plus Deal for 'Cola War's in Heated Auction for Coke Vs. Pepsi Saga." ...

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

Do you tend to buy Coke or Pepsi? Me, I tend to buy Coke, although I certainly don’t claim to be able to taste the difference ...

As a rule, I try hard not to get sucked into religious wars. You know, Coke vs Pepsi. C++ vs Java. Chrome vs Firefox. There are two I can’t help but jump into: PC vs Mac (although, now that Mac ...

It’s not clear if this is a limited-time flavor or if Peach Coca-Cola will join the likes of Sprite Peach, Fanta Peach, Mello ...

upon consummation of any transactions or series of transactions involving Coca-Cola Enterprises. But Pepsi believes that it is ahead of the game in the soda wars, both synergistically and timing-wise.

both Coke and Diet Coke outsold Pepsi for the first time, leading The Wall Street Journal to declare: “Diet Coke wins battle ...

Coke had recently begun to lose ground in the “soda wars.” Its top rival, the sweeter-tasting Pepsi, had grabbed a larger percentage of the market, cutting into Coke’s dominance. To change ...

Via USA Today…. NEW YORK — The Coke (KO) vs. Pepsi (PEP) cola wars will heat up for the Super Bowl. But in a nod to changing consumer tastes, one of Coca-Cola’s three Super Sunday ads will ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...