You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

For marketers, the principle of advertising to the right consumer at the right time and in the right place continues to be more complicated in practice than theory. New regulations and tech company ...

As privacy regulations tighten and ID-based targeting becomes harder to scale, marketers are revisiting an approach that once defined digital media buying: contextual targeting. In the U.S. alone, the ...

As marketers hurtle towards a privacy-first future, the industry is being flooded with countless stories about new approaches to consumer engagement that will soon shake up the advertising world. What ...

Purpose: To develop a procedure that enhances enrollment and addresses ethical issues associated with participation in genetic family studies. Methods: The Contextual Assessment Approach (CAA) was ...

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster.

WWF and H&M Group case study provides lessons for the textile sector WWF has been partnering with H&M Group on water stewardship since 2011. H&M Group is the second largest apparel company globally, ...