Jerry West was one of the most accomplished minds in basketball, but one of his most lasting legacies is the NBA logo.

The NBA logo, which appears on basketball jerseys all around the world, is one of the most recognizable images in sports.

Rodin Eckenroth/Getty Images NBA legend and Naismith Memorial Basketball Hall of Famer Jerry West has died at the age of 86.

Jerry West – legendary NBA player and inspiration for the league’s current logo – has died, according to the Los Angeles ...

Everyone who knows a bit about sports knows that Jerry West is the silhouette that's seen in the NBA's logo. The NBA, however, has never officially ...

The current NBA logo was created by Alan Siegel in 1969 by incorporating West's silhouette from a photo taken by Wen Roberts. The logo was modeled after Major League Baseball's, which was a ...

Shams Charania, senior lead NBA insider for The Athletic and Stadium, reported the unfortunate news on Wednesday morning ...

Jerry West, an NBA icon whose likeness serves as the framework for the logo of the league, has died, the Los Angeles Clippers ...

Jerry West, an iconic 1960s star guard for the Los Angeles Lakers who inspired the NBA logo, died Wednesday at age 86, the ...

Jerry West’s impact on the NBA was felt at the Mavericks’ shootaround Wednesday morning ahead of Game 3 at American Airlines ...

That's why West became known as "The Logo." The current NBA logo was established in 1969 when league commissioner J. Walter Kennedy hired Siegel to give the league a new look. Siegel was close ...