The league has never acknowledged it was the Los Angeles Lakers star’s silhouette on its iconic badge. Branding legend Alan ...

Fortunately, there are very easy solutions to this – some of ... the Roundball Rock theme beginning, the NBA on NBC logo graphic morphing into place, then falling away as a new graphic emerged ...

The NBA logo is one of the most iconic designs in sports. We take a look into its origins and the legendary player who ...

Jerry West will be forever be referred to in basketball circles as “The Logo.” His silhouette is the basis for the NBA logo ...

West himself had a "complicated relationship" with the logo, according to the NBA site. Apparently, it's not easy being the face of a sport. "You wish that no one knew who it was," West said in a ...

Jerry West is best known as "The Logo," as a picture of him from Sport magazine was the basis for the silhouette that has ...

Oh, and he’s the NBA logo. Literally! That’s his silhouette that graces the logo. So how did that happen? Hear from West himself in an appearance on Paul George’s podcast. But below that is ...

Legendary Los Angeles Lakers player and executive Jerry West, who has passed away at the age of 86, was the inspiration for ...

Because LeBron James is currently on the Los Angeles Lakers, it has always been believed that his son, Bronny James, might ...

The NBA logo is one of the most iconic designs in sports, worn on basketball jerseys around the globe. The man who has long been associated as the source of inspiration for the league's "the Logo ...

West himself had a "complicated relationship" with the logo, according to the NBA site. Apparently, it's not easy being the face of a sport. "You wish that no one knew who it was," West said in a ...

For those 5 1/2 decades, the NBA’s logo has been a blank white silhouette of a player flanked by panels of blue and red. The player is dynamically dribbling a ball upcourt, seemingly ready to ...