Sugita says the team started thinking about it toward the end of 2019 and then spent most of 2020 and early 2021 smoothing things out. The team partnered with designer Clara Nguyen to create the logo.

In the interests of gauging how eSports holds up to traditional sports branding, we show Radom a collection of logos for Dota 2, League of Legends and Call of Duty professional teams.

Having logos on team jerseys isn’t even typical for traditional sports, by the way. Just this year, six NBA teams added corporate logos to team jerseys . In esports, however, it’s become ...