Google has not responded to The Verge’ s requests for comment regarding the documents, including a direct request to refute their legitimacy. Fishkin told The Verge in an email that the company has not disputed the veracity of the leak, but that an employee asked him to change some language in the post regarding how an event was characterized.

GitHub trove details API features that 'contradict' Big G’s public statements about how its engine works A trove of documents that appear to describe how Google ranks search results has appeared online,

Leaked Google documents suggest user engagement metrics influence rankings, contradicting past statements. The leak has sparked controversy within the SEO community.

Rand Fishkin along with Mike King may have published one of the biggest data leaks outside of the Department of Justice data reveal around Google Search and its internal ranking features and signals.

Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content. The post Google Search document leak reveals inner workings of ranking algorithm appeared first on MarTech.