Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Drug companies spend billions on TV advertising every year, but a new executive order marks "an historic change in the way that pharmaceutical advertising is done on television," Kennedy says.

Commercials from prescription drugs by Big Pharma copmanies have become a regular part of the American television experience.

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...