10 years on, the Lego Friends toy line has had a relaunch and Metro spoke to the lead designer about how to make toys more inclusive for kids.

The LEGO Group announced the relaunch of its Friends Universe product line, which will now include characters with anxiety, limb difference, neurodivergence and more.

The Lego Group (Lego A/S) is suing Mega Brands, Inc. for patent infringement of the Friends line of Lego products, specifically the minifigures that come with the Lego sets. After years of Mega ...

Lego A/S’s Friends line is the first success the toymaker has had with new products designed specifically for girls in as many as 20 years, the company’s chief operating officer said in an ...

Despite my wife and I sharing a dislike for the new Lego Friends sets, yesterday we decided to pick up two of the smaller sets. There were several reasons for it – we didn’t want our son, who ...

Lego is celebrating Chinese New Year with two new Chinese Traditional Festival Lego sets, themed after the colourful annual festivities and packed with familiar details. The company also plans to ...

Politics and protest have come to Legoland, where a new toy line called Lego Friends has been making enemies. Lego Friends features five female play figures that are a departure from the chunky ...

Lego Says No To Amazing Hyrule Castle Playset The company also passed on popular playset ideas based on Metroid and Animal Crossing ...

Danish toy maker Lego says profits jumped in the first half of the year, despite a controversy surrounding its new Lego Friends line-up for girls.