NBA Finals ratings: Mavericks-Celtics posts worst Game 1 numbers since 2021
The Dallas Mavericks weren't the only group that underperformed in Game 1 of the 2024 NBA Finals. The series opener averaged a 5.7 rating and 10.99 million viewers on ABC, per Sports Media Watch, making it the least-watched NBA Finals Game 1 since the league hit its ratings nadir with the 2020 and 2021 Finals.