Jerry West, one of the Lakers' star players and executives and the inspiration for the NBA's logo, died Wednesday at 86.

The league has never acknowledged it was the Los Angeles Lakers star’s silhouette on its iconic badge. Branding legend Alan ...

Everyone who knows a bit about sports knows that Jerry West is the silhouette that's seen in the NBA's logo. The NBA, however, has never officially ...

A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969.

they have never won an NBA title, and at one time sported better logos. During their first stint in Charlotte, the Hornets featured a now-iconic logo -- a flying, cartoon hornet dribbling a ...

The Rockets won back-to-back NBA titles in red and gold uniforms in 1994 and 1995. The following year they adopted this logo, along with ... jade, and cartoon-y. Disney chairman Michael Eisner ...

The NBA logo is one of the most iconic designs in sports, worn on basketball jerseys around the globe. The man who has long ...

Jerry West will be forever be referred to in basketball circles as “The Logo.” His silhouette is the basis for the NBA logo ...

Beyond the cartoon, crossover-capable dinosaur ... 20 years removed from these David Robinson days. The NBA really went all-in on space-themed logos in the 90s. Subtlety? Pfft!

Legendary Los Angeles Lakers player and executive Jerry West, who has passed away at the age of 86, was the inspiration for ...

Jerry West, the iconic Los Angeles Lakers guard who inspired the NBA ’s silhouetted logo and later built one of basketball’s ...

Jerry West, the legendary Lakers player and later coach and general manager who took the team to stunning heights season ...