The NBA logo is one of the most iconic designs in sports. We take a look into its origins and the legendary player who ...

The league has never acknowledged it was the Los Angeles Lakers star’s silhouette on its iconic badge. Branding legend Alan ...

Jerry West will be forever be referred to in basketball circles as “The Logo.” His silhouette is the basis for the NBA logo ...

The silhouette in the NBA's logo belongs to Jerry West. You know it, I know it and, after 55 years, straight from the mouth ...

Jerry West, "The Logo," died on Wednesday. For over 50 years, West's silhouette has been the defining image of the NBA, but ...

Legendary Los Angeles Lakers player and executive Jerry West, who has passed away at the age of 86, was the inspiration for ...

Jerry West is an absolute NBA legend, from his accomplishments as a player (he’s one of the all-time greatest point ... Oh, and he’s the NBA logo. Literally! That’s his silhouette that ...

Jerry West was one of the most accomplished minds in basketball, but one of his most lasting legacies is the NBA logo.

The Los Angeles Clippers announced that Jerry West, who was selected to the Basketball Hall of Fame three times, died ...

The NBA logo is one of the most iconic designs in sports ... guards who played offense and defense at a high level. Besides all illusions to basketball, West was dubbed "Zeke from Cabin Creek ...

Jerry West — one of the greatest Lakers of all time and the only player to win NBA Finals MVP while playing for a losing team — died Wednesday at age 86. West enjoyed a Hall of Fame playing ...