According to a recent CMO survey by Deloitte, “Organizations using AI in marketing say it has improved sales productivity by ...

While AI offers remarkable benefits, ensuring an optimal combination of artificial intelligence and human interaction is ...

Want to see which small business marketing tactics really work? Read on for analysis of data from a new survey about digital ...

A new trend in the B2B SaaS sector has started to challenge traditional corporate marketing strategies. The term "founder-led ...

In a survey, 51% of marketing professionals said they used generative AI. The technology's adoption could add up to $463 ...

In 2019, a poll of 1,000 marketers conducted by Rakuten Marketing found that SMBs waste an average of 26% of their budgets on ...

The company says transaction data from its 400 million customers will let retailers identify and target potential customers ...

Demographics are a key part of your small business marketing strategy ... income level and geographical area to promote your new range of saddles and run the campaign yourself.

Holistic marketing plan service to deliver sustainable, double-digit revenue growth for small and mid-sized businessesChicago ...

Digital marketing expert and business consultant Scott Hall releases a new guide discussing how small businesses can foster ...

Next, the business plan will need to provide a detailed outline of the services offered, pricing strategies, and a marketing ...

“The WKU MBA will be adding a 12-credit stackable certificate in the area of marketing, said Dr. Lukas Forbes, Department ...