WORCESTER ― The Boston Celtics are NBA champions, and the city of Worcester has a big role in the celebration. At 11:06 p.m. Monday, right after the Celtics secured their 18 th championship, a national television commercial aired that was filmed in Worcester exactly a week before.

The Boston Celtics hoisted the Larry O'Brien Championship Trophy on Monday after defeating the Dallas Mavericks in Game 5 of the 2024 NBA Finals. The Celtics won the series 4-1 and are now 18-time NBA champions,

The Boston Celtics are about to be the 2024 NBA champions and NBA Finals victory shirts, hats, pennants and more items will be available to buy right after the final whistle as long as you know where to find them.