The 'Prime Effect' strikes again on Friday. Nike dropped Deion Sanders' signature Nike Air DT Max '96 to the public, which sold out in record time online and in ...

Nike helped revolutionize college football but its fight against ‘spatting’ shows how far behind the company really is ...

Nike’s Kobe 6 “Grinch” Is Taking the Field in Cleat Form ...

Deion Sanders and the Colorado Buffaloes are well taken care of by Nike. That was not always the case, and for a time there was a brand debate. As Coach Prime m ...

Deion Sanders, also known as Coach Prime, has given fans a sneak peek at the upcoming Nike Air Diamond Turf Max '96 in a fresh new color. This latest edition features CU gold spikes and a white ...

In this collaboration, Nikе is rеviving Dеion Sandеrs' iconic Air DT Max from 1996, but with a Colorado Buffaloеs twist ...

MIRAMAR BEACH, Fla. — New apparel provider, new look for Auburn football? After donning Under Armour for the last 18 years, ...

The defense also pointed out that some Nike football cleats have the logo on the toe and heel so that even taped shoes still show the logo. The defense introduced photos of former PSU players ...

Though most fans are focused on the football at the upcoming Euro 2024 in Germany, it is also a huge commercial event. Most ...

The Twins lost the game, but that is an afterthought after seeing Ober's cleats. Ober had a pair of Kobe Bryant's signature Nike basketball shoes turned into baseball cleats. Below is a detailed ...

Nike’s contract with Penn State was put under a microscope Tuesday morning at the ongoing trial brought by the university’s former football doctor who claims he was wrongfully terminated.