B2B buyers are the same individuals that shop on Amazon or interact with Apple on their mobile phone every day. They expect the same personalized experience they receive from those consumer brands ...

Are B2B and B2C Customer Experience Miles Apart? This isn’t necessarily surprising. Anyone who has worked in both B2B and B2C will be very well aware that marketing, sales and customer support ...

New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing ...

The app provides a convenient way for customers to order, track, and manage supplies directly from their smartphones.

Download our article to find out how phone-based research services can help you to draw value from your digitally-driven data assets.

T-Mobile today said that it will begin selling the Kyocera Hydro XTRM through its business-to-business channel on November 20. The XTRM is a rugged, waterproof Android smartphone. It has a 1.2GHz ...

Pylon, and early stage B2B customer service software company, announced a $17 million Series A as they expand to a full platform play.

How to craft B2B CTAs that drive clicks? Discover 4 best practices and 10 examples for inspiration.