Planet Fitness is raising the price of its long-running $10-a-month membership plan for the first time in more than two decades.

At scale, Planet Fitness has several competitive moats: low pricing, recognizable brand awareness, and size advantages. See why I'm bullish on PLNT stock here.

LOS ANGELES - Planet Fitness has announced increased base-level membership prices for new customers, making the first hike since 1998. This decision comes as the gym operator notes a growing ...

Planet Fitness (PLNT) moved higher in afternoon trading on Tuesday after Baird tipped that the gym club operator is expanding a pricing pilot to multiple states. Read more.

Few companies can raise prices by 50% with confidence that it will not erode their customer base. Planet Fitness clearly believes it can.

Planet Fitness increased its prices for the first time since 1998, weeks after the struggling company banned a gymgoer for reporting a transgender woman shaving in the female locker room.