Jerry West will be forever be referred to in basketball circles as “The Logo.” His silhouette is the basis for the NBA logo introduced in 1969, although the league never formally acknowledged it.

Jerry West was a legend of the NBA as a player and executive. Jerry West was one of the greatest players in NBA history. The legendary guard won his only championship with the Lakers in 1972, but, all the individual accolades are just impressive.

Jerry West, "The Logo," died on Wednesday. For over 50 years, West's silhouette has been the defining image of the NBA, but the story behind the clean red, white and blue logo we all know is a lot messier than you might realize.

The Los Angeles Clippers announced that Jerry West, who was selected to the Basketball Hall of Fame three times, died Wednesday morning.

Jerry West was remembered at the NBA Finals on Wednesday night. The NBA and the fans at Game 3 in Dallas paid tribute to the life of the Basketball Hall of Famer with a pregame video tribute and moment of silence before the game.

Hall of Famer Jerry West, who died at 86, was nicknamed “Mr. Clutch” because of his late-game heroics and his silhouette is believed to be the basis of the NBA logo

"The NBA logo was created long before I joined the league but there was never any doubt in my mind, or in Jerry West's, that his image was the inspiration for it," NBA commissioner Adam Silver told the New York Times' Benjamin Hoffman on Wednesday.