While the highly visible marketing efforts are more subdued in a climate where anti-LBGTQ+ sentiment is on the rise, some observers say longer-term corporate work on inclusion and support will be a more substantive benefit.

Stonewall, LGBTQ+ rights have come a long way in Texas. But the community still faces barriers in bathrooms, sports, other spaces.

With Pride Month in full gear, U.S. shoppers can find the usual merchandise many stores stock for the June celebration of LGBTQ+ culture and rights

Nike had offered Pride collections since 1999 but won't this year; rather, it said it’s focusing on programming and ongoing support for the LGBTQ+ community.