Soap-cutting videos are having a moment. The soothing viral videos feature people cutting bars of soap and making them smooth. They're a visual version of autonomous sensory meridian response videos, ...

Your relationship with bar soap is probably a simple one: it sits in your shower and you use it to clean yourself. Per Shortlist, Instagram users have found another use for this basic household item ...

Move over, Kinder Eggs: There’s a new obsession on YouTube and Instagram — and it has nothing to do with toys or makeup. Soap cutting is the new viral phenomenon that people are latching on to because ...