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The first Mermaid Festival on Saturday will feature three competitive open water swim races and a costume contest for the best-dressed merfolk.

The Seattle Mermaids don’t offer a formal mermaiding class. The mermaids I met learned to swim on their own, using a monofin. It’s basically free-diving with costumes, explained one mermaid ...

"Keen to up my mermaid game, the next month I ordered a custom-made waterproof swimming tail for £175. I’d seen similar ones on Facebook, where I’d connected with other mermaids.

Elle Jimenez started her career as a dancer and once starred in a music video with Kanye West. Now, she's a full-time mermaid performer.

Josie Gibson was tasked with becoming a mermaid on This Morning, but rather than emulating the Disney princess, she shared more similarities with Bridget Jones.

With minimal marketing and limited local exposure, Jayde Morgan's Siesta Key Mermaid business is hustling to keep pace with demand.

News UK News Asda Asda customer red-faced as she noticed Disney's Little Mermaid swimming costume was missing one crucial detail ...