Apple reported better-than-expected sales in China in its latest earnings, including the iPhone. Still, CEO Tim Cook believes there's still "work to do" in bolstering sales to its major market.

Apple is being chased by the Chinese budget competition. The U.S. tech giant is currently offering high discounts on its ...

Tim Cook addressed the challenges in the Chinese market during the earnings call, emphasizing that China remains “the most competitive market in the world.” Despite the decline in revenue ...

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Apple finds itself navigating critical market of China. Tim Cook, Apple's CEO, recently acknowledged the challenges ...

Tim Cook is seen as the architect of Apple's 'made in China' strategy Credit: NG HAN GUAN/AFP Eight words were stamped on the back of every iPhone for years: “Designed by Apple in California.

Apple has offered a rare discount on iPhones for the second time this year in China amid growing competition from Huawei.

Apple CEO Tim Cook says there's still more work to do on the China front. Apple reported in its second-quarter earnings that the company saw better-than-expected sales in China, a major market ...