In the ever-evolving world of advertising, where companies are constantly trying to outdo each other with the next big thing, Volvo has thrown a curveball in Saudi Arabia for a couple of reasons.

Jaguar shocked everyone with their "Copy Nothing" campaign, which no one understood and became the laugh of the internet. The failure was even more obvious after the internet discovered the emotional ...

Volvo Cars is revamping advertising, dismantling the multi-agency ‘Team Volvo’ and shifting responsibilities to Havas’ Arnold. The Boston-based agency Arnold, already responsible for advertising in ...

Swedish car maker Volvo is to capitalise on the growing popularity of 'palmtop' hand-held computers in Australia with its advertising campaign for the new S60 model range. The company will become the ...

Volvo's Hakan Samuelsson believes an all-electric automotive landscape is only a matter of time.Almost exactly one year ago, ...