The NBA logo is one of the most iconic designs in sports, worn on basketball jerseys around the globe. The man who has long ...

The silhouette in the NBA's logo belongs to Jerry West. You know it, I know it and, after 55 years, straight from the mouth ...

A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969.

The league has never acknowledged it was the Los Angeles Lakers star’s silhouette on its iconic badge. Branding legend Alan ...

David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend ...

Others have also pushed for a change. A year after Kobe Bryant's death in a helicopter crash, Kyrie Irving made an Instagram ...

Legendary Los Angeles Lakers player and executive Jerry West, who has passed away at the age of 86, was the inspiration for ...

The Los Angeles Clippers announced that Jerry West, who was selected to the Basketball Hall of Fame three times, died ...

Jerry West was one of the most iconic figures in American sports history. But West was something else: an ally of Black ...

Alan Siegel designed the logo in 1969, according to a 2010 Los Angeles Times article. The logo depicts an all-white ...

As legend Bill Russell once said: "As you all know, Jerry is the logo man, but to us, Jerry was not a silhouette. He was a ...

Jerry West, who once served as the president of basketball operations of the Memphis Grizzlies and whose silhouette is ...