The NBA logo is one of the most iconic designs in sports, worn on basketball jerseys around the globe. The man who has long ...

The silhouette in the NBA's logo belongs to Jerry West. You know it, I know it and, after 55 years, straight from the mouth ...

The league has never acknowledged it was the Los Angeles Lakers star’s silhouette on its iconic badge. Branding legend Alan ...

David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend ...

Others have also pushed for a change. A year after Kobe Bryant's death in a helicopter crash, Kyrie Irving made an Instagram ...

Legendary Los Angeles Lakers player and executive Jerry West, who has passed away at the age of 86, was the inspiration for ...

A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969.

Jerry West was one of the most accomplished minds in basketball, but one of his most lasting legacies is the NBA logo.

Jerry West was one of the most iconic figures in American sports history. But West was something else: an ally of Black ...

Jerry West, the high-scoring Hall of Famer whose silhouette is used for the NBA logo, died Wednesday morning, the NBA ...

The Los Angeles Clippers announced that Jerry West, who was selected to the Basketball Hall of Fame three times, died ...

For those 5 1/2 decades, the NBA’s logo has been a blank white silhouette of a player flanked by panels of blue and red. The player is dynamically dribbling a ball upcourt, seemingly ready to ...