Jerry West said he made ‘about 2 cents’ from being the NBA logo. The man who designed it tells us why he chose West.
The league has never acknowledged it was the Los Angeles Lakers star’s silhouette on its iconic badge. Branding legend Alan ...
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How Jerry West became the NBA's logo, and why the league never officially admitted it was him
That's the NBA's story and it's sticking to it. Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at ...
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RIP Jerry West. Plus, will the Celtics sweep the NBA Finals?
If you don’t know the career-Los Angeles Laker, you’re definitely familiar with his image. Jerry West is the man who inspired the NBA logo. West retired in 1974, before joining the Lakers’ ...
Arn Tellem: The legacy of 'The Logo' Jerry West and the lessons he taught me
Detroit Pistons vice chairman Arn Tellem reflects on the life and legacy of NBA icon Jerry West, who died on Thursday at the ...
Letters to Sports: Paying tribute to the life and career of Jerry West
Readers of the Los Angeles Times Sports section share their thoughts and opinions on the life of Jerry West, the Lakers' ...
Lakers News: Phil Jackson Talks Death of Ex-Boss Jerry West - 'It's a Sad Day in the NBA'
Former Los Angeles Lakers head coach Phil Jackson remembered Lakers legend Jerry West after his death on Wednesday. West died ...