Subway has become the latest front of the cola wars. Pepsi reached an agreement with the sandwich chain to become its sole ...

AdAge: "Coke vs Pepsi: How the Cola Wars Are Changing and Who's Winning." Deadline. "Sony Uncaps $1M-Plus Deal for 'Cola War's in Heated Auction for Coke Vs. Pepsi Saga." ...

As a rule, I try hard not to get sucked into religious wars. You know, Coke vs Pepsi. C++ vs Java. Chrome vs Firefox. There are two I can’t help but jump into: PC vs Mac (although, now that Mac ...

Do you tend to buy Coke or Pepsi? Me, I tend to buy Coke, although I certainly don’t claim to be able to taste the difference ...

both Coke and Diet Coke outsold Pepsi for the first time, leading The Wall Street Journal to declare: “Diet Coke wins battle ...

upon consummation of any transactions or series of transactions involving Coca-Cola Enterprises. But Pepsi believes that it is ahead of the game in the soda wars, both synergistically and timing-wise.

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there will always be a Coca-Cola vs. Pepsi debate. Billy Joel wrote about the “rock and roller cola wars” in his 1989 hit “We Didn’t Start the Fire,” and, 35 years later, the wars are ...

Coke had recently begun to lose ground in the “soda wars.” Its top rival, the sweeter-tasting Pepsi, had grabbed a larger percentage of the market, cutting into Coke’s dominance. To change ...

Via USA Today…. NEW YORK — The Coke (KO) vs. Pepsi (PEP) cola wars will heat up for the Super Bowl. But in a nod to changing consumer tastes, one of Coca-Cola’s three Super Sunday ads will ...

Just when you think one company has the upper hand—like Coke debuting its customizable Coca-Cola Freestyle machine or making ...