Last year, Pepsi revealed a new brand identity, including a brand new (or is that old?) logo. With the trend for resurrecting heritage branding gathering page, we're seeing lots of big brands take ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
He famously altered the Pepsi logo, changed the iconic Pepsi blue into a blend of black and blue, and is currently overseeing the creative side of a global rollout of the beverage maker’s 125th ...
The original logo for Pepsi-Cola, which was introduced in 1898 (and previously known as “Brad’s Drink”), featured an elaborate swirling font with the company's name in spiky red letters.
Next to his wife, durable Screen Siren Joan Crawford, the personal pride of Pepsi-Cola Chairman Alfred Nu Steele is his gymnasium-sized Manhattan apartment, 13 stories above Fifth Avenue at 70th ...
The campaign launches a new era for Pepsi with a new logo and new look, but the same great taste, it said in a statement. In addition, the campaign aims to highlight Pepsi's commitment to ...
Kyle Shadix, who as the corporate executive research chef for PepsiCo, has worked on beverages like Pepsi Maple Syrup and a strawberry shortcake Pepsi sold in Japan, said the members of Generation ...
An altercation between two men at a Circle K in Saugus — and a broken glass Pepsi soda bottle — led people to believe that a person was assaulted with a deadly weapon, according to Santa ...