The NBA logo is one of the most iconic designs in sports. We take a look into its origins and the legendary player who ...

Jerry West will be forever be referred to in basketball circles as “The Logo.” His silhouette is the basis for the NBA logo ...

Oh, and he’s the NBA logo. Literally! That’s his silhouette that graces the logo. So how did that happen? Hear from West himself in an appearance on Paul George’s podcast. But below that is ...

The NBA logo was inspired by Jerry West, who died Wednesday at 86. (Greg Baker/Agence France-Presse/Getty Images) The NBA has never officially acknowledged that its classic red, white and blue ...

How is that possible? The answer: West inspired the NBA's iconic logo. Here's how West earned that prestigious honor and how he felt about being the face (or at least the silhouette) of the league.

The Los Angeles Lakers are reportedly turning to JJ Redick to help them achieve their championship aspirations. ESPN's Adrian ...

Jerry West put Kevin Bacon to shame. When it came to “Zeke from Cabin Creek,” the shooting guard from West Virginia who ...

West is remembered not only as an all-time great player (his silhouette is the NBA logo!) and executive, but as the greatest combination of player and front-office exec in NBA history and possibly ...

Jerry West, about two years ago, was on a podcast talking about Bill Russell. He called Russell the greatest winner to ever play professional basketball. West, also on that podcast, then said this ...

The NBA logo is one of the most iconic designs in sports, worn on basketball jerseys around the globe. The man who has long been associated as the source of inspiration for the league's "the Logo ...

For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and red. The player is dynamically dribbling a ball upcourt, seemingly ready to ...