Virtual avatars on the Fitbit and snackable games on YouTube could open the door to new marketing opportunities.

As the advertising industry grapples with its own reflection in the wake of societal reckonings and cultural awakenings, the ...

Are you a print subscriber? Activate your account. By Jack Neff - 1 hour 10 min ago 1 hour 11 min ago By Erika Wheless - 3 ...

This week’s hat tip for getting the most out of a celebrity endorser go to Havas New York and Mike’s Amazing, the condiment ...

Ryan Dickerson, who recently took over marketing for Sonic, describes its new marketing approach, including appealing to ...

Are you a print subscriber? Activate your account. By Jack Neff - 1 hour 10 min ago 1 hour 11 min ago By Erika Wheless - 3 ...

Ciara Anfield has resigned as chief membership and marketing officer of Sam’s Club, a spokesman for the retailer confirmed.

Are you a print subscriber? Activate your account. 2 hours 9 min ago By Steve Passwaiter - 2 hours 19 min ago By Rana Reeves ...

Hogan, still popular with Maryland voters, was an easy primary winner, meaning Democrats will spend money on this race they ...

At the center of conversation and activism for the latter is Planned Parenthood Federation of America. PPFA is kicking off ...

Are you a print subscriber? Activate your account. 1 hour 12 min ago By Steve Passwaiter - 1 hour 22 min ago By Rana Reeves - 1 hour 22 min ago By Lauren Tucker - 1 hour 52 min ago By Ewan Larkin - 2 ...

Are you a print subscriber? Activate your account. 1 hour 12 min ago By Steve Passwaiter - 1 hour 22 min ago By Rana Reeves - 1 hour 22 min ago By Lauren Tucker - 1 hour 52 min ago By Ewan Larkin - 2 ...