With 30% of budgets headed to digital ads, marketers must prove ROI while balancing martech, labor and agency spend.

Customers don’t see backend problems — but they feel them. Here’s how dedicated IPs reduce hidden CX friction.

Byron Sharp’s book How Brands Grow has been one of the most influential texts in marketing this century. Its argument, backed ...

In 2025, the digital experience (DX) stack no longer resembles a neatly layered architecture. It has evolved into a dynamic ...

For marketers, the lesson is clear: move from campaigns as endpoints to content as infrastructure. A one-off stunt, like a ...

The lawsuit also comes against the backdrop of the FTC’s Click-to-Cancel rule, finalized in October 2024 but shot down in ...

AI starts with the right foundation. If your AI strategy is falling short, the issue may not be your tools; it might be your ...

Katrina Fine explains how Hyatt balances global consistency with local flair to create memorable guest experiences.

LivePerson partners with AWS to create a unified platform for managing voice and digital customer interactions through ...

Compare features, AI scoring, compliance and integrations to pick QA tools that boost CX and agent performance.

Framer raises $100 million Series D at $2 billion valuation. Enterprise adoption grows. Business customers are now Framer's fastest-growing segmen ...