According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

Beyond the top three, shares for NBCUniversal and Paramount remained even with July, finishing with 7.6% and 7.1%*, ...

Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...

Consumers are more than age and gender. Learn how to unlock deeper insights with our webinar.

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TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.

To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how… ...

Few changes in the media industry are as defining as audiences’ relationship with television. And the latest evolution capturing audiences’ attention is streaming services, smart TVs, and the content ...

Descubra cómo el conocimiento del consumidor local influye en las decisiones de compra y puede mejorar sus estrategias de ...