Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry ...

FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players ...

On day one of the advertising industry extravaganza Goafest 2024, Wavemaker India swept the ABBY Oneshow Awards. They won the ...

The evening concluded with Abby Awards, for which The Advertising Club has partnered with One Show for the third consecutive ...

The new campaign with brand ambassador Shraddha Kapoor highlights the functions of the Super 4 Liquid Lipstick Stack ...

In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing ...

As earlier reported by exchange4media, Prasar Bharati concluded its 75th online auction for DD FreeDish MPEG-2 slots in ...

Although the subscription revenue of MX Player surged over five-fold (Rs 12.5 crore, up from Rs 2.4 crore in FY22) and it ...

Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt discusses #DoosraStadium's objectives, ...

Bata India has appointed Deepika Deepti as the Head of Marketing. With over 2 decades of experience in Marketing and Business ...

Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing ...

Conceived to reinforce Tinder as the first name in the modern dating platforms, the campaign enabled one of the users to ...