Theater owners want to see more from Apple at a time when they’re often struggling with a lack of compelling material, especially for grown-ups. With 'F1,' they saw a glimpse of hope.

But the movie cost at least $350 million to make and market, analysts said, so it will need to attract substantial crowds in the weeks ahead to make money.

Apple's F1-inspired film went full-throttle this weekend at the box office, raking in $55 million domestically and $88 million overseas.