As Jerry and Janet Mills near retirement, their grandson is helping University Optical share its 45-year story — and connect ...

Prioritize reliable patients. Give better times to patients with good attendance. Do your best to balance addressing no-shows ...

PACKAGING Have a sample of one of your branded shopping bags visible so shoppers know they will get a nice bag with their ...

Hanukkah comes earlier than usual this year, starting on the evening of Dec. 14 and running until Dec. 22. The timing will ...

More than six in 10 respondents (63%) said they’ve fibbed to support a surprise or gift, while 58% confessed to lying to save someone from embarrassment. About 30% said they’d stretched the truth to ...

I N THIS EPISODE OF BEST PRACTICES, host Steve Alexander sits down with Bill Gerber, founder and visionary of OMG! Optical ...

Joining the CCOI highlights EssilorLuxottica’s long-standing commitment to patient-centric innovation across diagnostics, ...

Last-minute advocacy by the AOA and other physician groups secured the 2.5% pay increase in H.R. 1, reversing the expected ...

AOA+ empowers the next generation of optometric leaders through career acceleration, advocacy, and community-building.

The Optometry Student Challenge will award travel grants of $1,500 each to three winning students selected from the finalists ...

This partnership brings European design and cutting-edge manufacturing to independent eye care professionals (ECPs) across ...