Two pillars of modern marketing — digital channels and personalized engagement — are falling apart and CMOs must do a radical rethink to survive, according to a new Gartner report. “The foundations ...

Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, ...

The November MarTech Conference featured six panel discussions and one keynote presentation, all focused on the theme of AI and agents, and featured speakers from brands such as Cisco, Google, Citrix, ...

An old proverb states that it is “Better to be hurt by the truth than comforted with a lie.” A roundtable of martech experts I recently hosted proved the truth of that, validating many things I had ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record ...

Salesforce has acquired Israeli startup Doti AI, betting big on enterprise search tech that’s barely out of stealth mode. For marketers, it’s a sign that AI’s next frontier is making internal ...

This anxious refrain — “What are my competitors doing with AI? Are we using AI as well as them?” — has become one of the most frequent client inquiries we hear, signaling a fundamental shift in how ...

Personalization, Larsen explained, isn’t about filling in name fields or referencing a past purchase — it’s about communicating value in a way that resonates with a specific role or audience. At ...

Everyone’s talking about how they’re using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done is changing. But ask how ...

MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to ...

We’ve updated our story on bulk email restrictions to include news of that Google will crack down on non-compliant emails senders ahead of the 2025 holiday season. Get an AI-generated audio overview ...