Marketing Interactive11h
Have you checked out these Hello Kitty themed cable cars yet?
In addition to the fleet of specially designed Hello Kitty-themed cable car cabins, visitors arriving at Mount Faber Peak ...
Marketing Interactive12h
How augmented reality can fill the white spaces in your social commerce strategy
Despite being around for decades, AR has not realised its full potential, largely due to the tech limitations and costs.
Marketing Interactive11h
'We don’t believe in a cookie-cutter approach,' says Zespri on its purpose-led marketing tactics
Rather than attempting to convince consumers to buy its products, Zespri has to constantly go beyond just selling and rather, ...
Marketing Interactive14h
Fenty Beauty parachutes over Gardens by the Bay in FOOH campaign
Beauty brand Fenty Beauty has taken to the skies in its new fake out-of-home (FOOH) campaign to introduce its new soft lit ...
Marketing Interactive16h
OpenAI forms safety and security committee as it starts training new AI model
The OpenAI board has formed a safety and security committee. The committee will be responsible for making recommendations to ...
Marketing Interactive16h
Local nuance and trust needed for successful influencer marketing in SEA, says report
Influencer marketing in Southeast Asia (SEA) has undergone a dramatic transformation in the past two years. The biggest ...
Marketing Interactive16h
L’Occitane taps SEVENTEEN’s Mingyu as first brand ambassador for Asia
Luxury French luxury retailer L’Occitane has appointed Korean boy band SEVENTEEN's member Mingyu as the brand’s first ...
Marketing Interactive11h
Gambling Regulatory Authority picks new agency for social media duties
Singapore's Gambling Regulatory Authority (GRA) has picked digital agency AKIN to handle its social media initiatives in Singapore, following a pitch called in January 2024. The length of appointment ...