As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.

Advocacy group Women in Advertising, Communications and Leadership (WACL) has launched a creator-backed campaign designed to accelerate gender equality and representation in the advertising industry, ...

The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.

The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.

After nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand's turnaround and visual overhaul will pursue a new opportunity.

Google teased a number of generative artificial intelligence (AI) developments for advertisers coming down the pike as part of its Marketing Live showcase, including more ad formats integrated into ...

Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.

The Pernod Ricard Scotch whisky brand's True Music platform has showcased over 800 artists and hosted events in 32 countries.

Consumer willingness to engage with brand sponsors at sporting events is also a strong indicator of sponsorship performance. The 2024 Sponsorship Performance survey reveals that the most popular ...

A short film starring J. Smith-Cameron documents a fictional deal between ​​The Peanut Butter Group and Chocolatey Corp. in the style of the HBO hit.

While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.

Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and makeup and well-being.