The 140-year-old soda brand has relied on investment, patience and agile marketing to become the number two soft drink in the U.S.

The effort introduces a new brand character, Johnny, the “straight-shooter cousin” of the iconic farmer duo featured in the marketer’s past creative.

United Airlines unveiled Kinective Media by United Airlines, a media network that uses travel behavior data to create more personalized ads and content, per a press release. Norwegian Cruise Line, ...

Integral Ad Science (IAS) announced what it claims is the advertising industry’s first deepfake measurement solution in a press release. Currently in beta testing, the tool is intended to help ...

Omnicom is bringing its global production capabilities together under one unit in a bid to streamline creative efficiency and offer clients access to a broader scope of talent, according to press a ...

Findings from the 2024 Gen Z Marketing and Engagement Report is based on a conversational survey conducted on the Rival ...

The effort features a tear-jerking short film that shows how creative self-expression has played a part in the lives of real people and their children.

After nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand's turnaround and visual overhaul will pursue a new opportunity.

The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.

The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.

As legacy rivals like Nike face fresh pressures, On is looking to shore up its sport and fashion credibility with help from a major star.