In general, ad-tech firms delivered revenue gains in Q3 and are benefiting from how AI can support more unified marketing ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

Nearly two-thirds of marketers believe AI will dramatically change their role, but many are not making the organizational ...

The world’s biggest sporting event is coming home. For the first time in more than 30 years, the FIFA World Cup will return ...

The talent gap threatens to leave $8.5T in revenue untapped by 2030. As supply chains become increasingly digital, companies ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman ...

Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across ...

Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in ...

New spots that take a page from Rankin/Bass stop-motion classics are supported by retail media and social extensions, ...