La Liga has had some famous and some infamous marketing campaigns over the years, but few have been quite as strange as the one sweeping the internet in Spain. A Russian TV advert for Spanish football ...
Television advertising this festive season is showing a mixed trend. While marquee shows, big-ticket fiction launches and sporting events have drawn stronger-than-expected advertiser interest, the ...
On this day 70 years ago, the first ad – one for Gibbs SR toothpaste – aired on British TV for the first time as ITV launched. Even back then, TV was hailed as effective. The man behind Britain’s ...
As our New TV for Drummies buyers’ guide looks to the future of the medium, let’s take a moment to look back at what still remains true after seven decades of TV ads. The UK's first TV ad is 70 years ...
When the first TV ad launched on British televisions 70 years ago, only 100,000 homes in London and the south-east could receive the ad on special TV sets. Early TV advertising was simple, often black ...
With linear TV sliding, Audacy is putting numbers behind a simple fix: move a slice of budget into AM/FM and streaming. Even small shifts extend reach, add impressions, and lift efficiency, helping ...
The vast majority of Canadians who stream TV are also consuming ad-supported content, according to new data from Roku. In its sixth annual Video on Demand Evolution study, company survey Canadian ...
Television commercials might soon look a lot like the ads in your Instagram and TikTok feeds: scrappy, niche and often obscure. Media conglomerates like Comcast and hardware makers including Roku are ...
Rep. Andy Barr‘s (R-KY) run for U.S. Senate is being hit with a $2 million negative advertising campaign at the hands of the Club For Growth, just as Barr released his first seven-figure TV ad spree ...
Cable’s gross advertising revenue decreased by 5.9% in 2024, reaching $20.2 billion. According to S&P Global Market Intelligence, that’s the lowest dollar total since 2007 and is directly linked to ...
Curtis Sliwa has launched his first TV ad of the campaign, showcasing his wife, Nancy, who talks about protecting women from violent crime — as well as a look at the Republican mayoral nominee without ...
New Delhi: Global spending on linear television advertising has dropped to $143.9 billion in 2025, representing just 12.4% of total ad expenditure, according to WARC’s latest Global Ad Trends: The ...
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