October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record ...

Salesforce has acquired Israeli startup Doti AI, betting big on enterprise search tech that’s barely out of stealth mode. For marketers, it’s a sign that AI’s next frontier is making internal ...

This anxious refrain — “What are my competitors doing with AI? Are we using AI as well as them?” — has become one of the most frequent client inquiries we hear, signaling a fundamental shift in how ...

The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google’s AI Overviews are transforming how information is ...

As enterprises race to operationalize AI, the focus is shifting from experimentation to execution — and that means building AI agents that deliver measurable value. But what does a high-performing ...

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of a new ChatGPT growth ...

Apple’s annual iOS release always sends CRM teams scrambling. Sometimes (see: iOS 15 and 18), email marketing feels the biggest impact. This time, it’s SMS. The standout change in iOS 26 (note: Apple ...

Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS report. While 46% of marketers surveyed in 2024 ...

With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for the coming year is an annual task for many ...

Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to ...

Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting ...

Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and outputs governed. At the center of ...